As I am preparing to teach an undergraduate investor relations course in the Spring semester, I face the issue of selecting a text-book for the course.
The situation is also complicated by the fact that I am going to have half of the students from the public relations department and half from the finance department. Plus, I might have a few from management and accounting.
So, the more I look the more I believe that there is no text-book available to me. In fact, some of the faculty and practitioners who teach investor relations at Colleges and Universities (and there is just a couple of them!) say that no such text-book exist. However, before I settle for a collection of random academic and professional articles instead of a text-book, I would like to at least give a try to finding such a magic book.
So, if you know of a book that can provide a general overview of investor relations, please share this info with me.
2 comments:
Dear Alexander,
I can only confirm your conclusion, there is no suitable book available at this time, I have taught an IR course for master students at RSM Erasmus University (finance/accounting/marketing) and use a selection of articles. I can send you my course outline, if you are interested. My course is evaluated 4/5 even 5/5, so highly appreciated. But....no textbook. I talked to a colleague from Sweden last year to start writing a book....we did not have time yet to start, maybe you can join.
please mail your comments or suggestions to: gmertens@rsm.nlns
Dear Alexander,
I can only confirm your conclusion, there is no suitable book available at this time, I have taught an IR course for master students at RSM Erasmus University (finance/accounting/marketing) and have been using selected articles. If you are interested, I can send you my course outline. My course evaluation is 4,5/5, so students must like it. However....no textbook. I talked to a colleague from Sweden last year to start writing a book....but we did not find time to start, maybe you can join our initiative.
Please mail your comments or suggestions to: gmertens@rsm.nl
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